1) Find fresh live keywords, never stored in databases. When creating websites or creating PPC campaigns, it is important to have fresh keywords that keep up with the fast moving trends and interests that appear on the Web. 3DMarketVision uses real-time searches to ensure that keywords that it finds are always up to date.
2) See 3D visulaization of the relationship among keywords. Using Latent Semantic Analysis (LSA) technology, a "semantic map" of the market is dipslayed that shows what keywords tend to occur together and what websites tend to have similar keywords. This provides a visual map to what categories of websites are present and where "themes" of keywords are that you can exploit.
3) Drill into a new markets by selecting keywords and clicking. To follow up on certain promising keywords, just select them, click the New Market from Selected Keywords button to create each market, and finally click Fill Market to get fresh keywords for each one. 3DMarketVision will automatically build a new market based on those keywords that you can analyze just like any other one. This is a quick way of exploring and creating new themed silos to put into your website design.
4) Cluster keywords and websites. Often it is advantageous to concentrate on themes of related keywords when building websites or creating campaigns using tools such as Google AdWords. 3DMarketVision provides a visual means of seeing what themes are present in a market through the use of differently colored clusters or silos. These clusters of keywords are the raw material to created themed web pages and PPC campaigns.
5) Use proprietary information such as theme relevance (TR column), keyword market value (KMV column), and the keyword market value per result (KMV/R column) as calculated by 3DMarketVision. The theme relevance information is vital for finding closely related keywords to use in building tightly themed webpages or PPC campaigns. The KMV (keyword market value) estimates the revenue potential of each keyword based on its cost per click and searches per month. In turn, the KMV is used to calculate the KMV/R which measures the potential revenue divided by the number of competing websites for that keyword.
6) Show keyword and website trends over time. Select up to five keywords or websites at a time and view the seasonal trends of their searches. This information is valuable for figuring out when to run campaigns for certain keywords, or when to promote websites that emphasize certain keywords.
7) Assess the strength of competing websites. In the Sites tab, you can assess the strength of competing websites using their Page Rank, number of incoming links, the age of the website, and their cluster and theme relevance similarity to tell how strong a competitor they are and whether they are competing for the same keywords.
8) Drop and drag markets to form the optimal website design. A project can hold any number of markets, which are collections of keywords and websites related to a particular phrase. Markets can be "shaped" by deleting or filtering irrelevant sites and keywords until just the important ones remain. These markets can then be organized into a hierarchical structure by dragging and dropping markets until a tree is formed that represents the layout of a website or ad campaign. The hierachical structure can represent the various levels within a website such as the site itself, the various silos or segments within the site, and the articles that appear within each silo. In ad campaigns the various levels can represent the campaigns and the ad groups.
9) Import and Export keywords. You can import any list of keywords you might have from another source. 3DMarketVision will read in the keywords, look up relevant websites, and then calculate clusters, theme relevance, and other columns of data. From then on, you can use these keywords just as if they were native 3DMarketVision keywords. Also you can export keywords from 3DMarketVision, either on a market basis, or on an entire project basis, so you can analyze and use these keywords with other tools.
10) Filter Keywords and Sites. Keywords can be filtered in a variety of ways including whether a substring is or is not present, what cluster it belongs to, how many words the phrase has, and the number of monthly searches. Sites can be filtered by the ranking of the site in search results, what engine found the site, and what tag is assigned to the site.