Get More Data

Previous  Top  Next

Immediately after creating a market only some keyword columns have data. This menu items fills in some of the remaining data columns for selected keywords. To use this menu items do the following steps:

1.	Select keywords to get search data for. Clicking the Select/UnSelect Keywords button is an easy way to select all keywords.

2.	Click the Get More Data button or menu item.

3.	Wait for the information to be retrieved and displayed.

This menu item fills in the the following columns:

·	PhCPC - phrase match cost per click

·	PhCPD - phrase match clicks per day

·	PhSPM - phrase match searches per month

·	PhCTR - phrase match average click through rate

·	ExCPC - exact match cost per click

·	ExCPD - exact match clicks per day

·	ExSPM - exact match searches per month

·	ExCTR - exact match average click through rate

·	KMV - the keyword market value (a measure of the revenue potential of this keyword based on an equivalent PPC campaign)