Get Final Data

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Once the Get More Data menu item has been run, and keywords have been filtered for the desirable keyword market value, then this menu item helps evaluate the competition for each remaining keyword. To use this menu items do the following steps:

1.	Select keywords to get final data for. Clicking the Select/UnSelect Keywords button is an easy way to select all keywords.

2.	Click the Get Final Data button or menu item.

3.	Wait for the information to be retrieved and displayed.

This menu item fills in the the following columns:

·	Sites - the number of competing sites (by default, sites with the keyword in the title tag)

·	R/S - proportional to the number of competing sites divided by the number of searches for this keyword

·	KEI - the keyword efficiency index (proportional to competing sites squared divided by the number of searches)

·	KMV/R - the keyword market value divided by the number of competing sites

·	MSize - a qualitative assessment of the market size

·	Grade - a 0-4 measure of the goodness of the keyword