Keywords Tab Area

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The Keywords Tab area is a spreadsheet whose row are keywords and whose columns are described below. The first group of columns contain data immediately after the market is created.

·	Number - numbers the keywords in this market

·	CheckBox - when the keyword is selected, a check mark appears here.

·	Name - the actual keyword, which can be from 1 to 7 words long.

·	Count - the number of downloaded sites that contain this keyword.

·	TR - the similarity between this keyword and the selected keywords or websites.

·	Tag - Keywords start with a tag of "normal" but the Build Silos button will assign a silo tag to each keyword.

The following keyword columns are only filled in after selecting keywords and clicking on Get More Data. The reason for making this a separate operation is that you may discover keywords that should be immediately deleted before wasting time going out to get more data on them.

·	PhCPC - phrase match Cost Per Click for this keyword on AdWords.

·	PhCPD - phrase match Clicks Per Day for this keyword on AdWords.

·	PhSPM - phrase match Searches Per Month for this keyword on AdWords.

·	PhCTR - estimated phrase match Click Through Rate for this keyword.

·	ExCPC - exact match Cost Per Click for this keyword on AdWords.

·	ExCPD - exact match Clicks Per Day for this keyword on AdWords.

·	ExSPM - exact match Searches Per Month for this keyword on AdWords.

·	ExCTR - the estimated exact match Click Through Rate for this keyword.

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KMV - the Keyword Market Value. This measures the revenue potential of a keyword by estimating the value of the organic search market. This calculation uses the phrase match searches per month and the phrase match cost per click to estimate how much a theoretical PPC campaign would have to pay to match a monopoly on organic search clicks.

The following keyword columns are filled in after selecting keywords and clicking on Get Final Data. Once again, you have the change of deleting keywords based on data gathered already before getting more data on them. For example, you can use the Keyword Filter options to filter out any keywords that don't have enough estimated searches per day (ESPD) to be interesting.

·	Sites – the number of sites that contain this keyword as part of their title. The Tools | General Options ... menu item has options that affect this choice.

·	R/S – proportional to the Sites column divided by the PhSPM column. This measures the number of sites that may be optimized for this keyword compared to the number of searches done on this keyword. Keywords that have fewer sites and more searches (lower R/S) are more desireable.

·	KEI – proportional to (PhSPM ^ 2) / Sites. This compares the square of the number of searches with the sites that may be optimized for this keyword. Keywords with a higher number of searches and fewer optimized sites (higher KEI) are more desireable.

·	KMV/R - the KMV (Keyword Market Value) column divided by the Sites column. Keywords that have a higher KMV/R are better, since there are fewer sites competing for a larger market.

·	MSize – an estimate of market size based on the number of sites that may be optimized for this keyword.

·	Grade – a score from 0 to 4 that measure the desirability of this keyword based on the TR, PhCPC, PhCPD, and Sites columns. Higher scores are better.