This menu item creates a new market for each selected keyword. The markets are organized into a tree structure, with each market underneath a silo that is created from the silo value in the Tag column of each keyword. The name of the silos can be changed with the Edit Market Name menu item, and the keyword markets can be dragged and dropped into different silos to optimize the silo structure.
Unlike the New Market from User menu item, these keyword markets are empty, they do not contain any keywords. To fill a market with keywords, just select the market in the Market Area and click the Fill Market menu item or button.
This menu item is used when drilling down in a market. Just select the promising keywords in the current market, and then click this button. A child market will be created for each promising keyword. These child markets can then be filled with keywords using Fill Market and futher analyzed.