3DMarketVision

3DMarketVision is the first of a new generation of market research tools that provides huge advantages over previous tools when building your website. Among these advantages are:

• Fresh, live keywords about your chosen market straight from the web
• Latent semantic indexing of all keywords to find themes and silos
• A 3D semantic map of all keywords and websites to identify keyword clusters and competing websites
• Proprietary information helps discover valuable keywords that might be overlooked

In part one, we saw how to create a new market in 3DMarketVision. We created the “ipod” market and ended up with a list of 435 possible keywords. Now, in part two, we shall see how to filter those initial keywords down to a smaller list of relevant keywords.

In 3DMarketVision, filtering keywords can be done using three different approaches. Most of the time, we will use all three approaches in analyzing a market. One way is to gather data about the keywords, such as the number of searches done on that keyword each month, and use that data to weed out useless keywords. This is the approach we will take in the next tutorial.

In the last tutorial, we filtered keywords based on Latent Semantic Analysis (LSA) and on the root words that the keywords contain. In this tutorial we will filter keywords based on data that we collect about each keyword.

Now let’s gather more data about our remaining keywords. To do this click, on the Select/UnSelect All button in the keywords tab area, or simply use the control-K shortcut key. This will select all the keywords, and also change keywords in the 3D view area to yellow to show that they are selected. The pyramids in the 3D view area will not turn yellow, because they represent websites, not keywords.

In part three of this tutorial, we narrowed down the number of keywords to 46 by gathering more information about them, and using 3DMarketVision’s custom filters. Now it’s time to refine these keywords into silos, so that we can start creating our website structure.

We will create silos one at a time, starting with those silos that have the most promising keywords in them. To start creating the first silo, follow the steps below. The actions to do are in bold face, followed by an explanation of what they do.

In the previous tutorial, we described a step-by-step procedure for creating themed silos in a market. In this tutorial, we will describe how to drill down in each silo and create a new market that explores each silo in more depth.

We will identify one or more core keywords in each silo, and then create a new market for each of those core keywords. Each new market can then be analyzed in exactly the same way as the original ipod market has been analyzed in these tutorials.