3DMarketVision

3DMarketVision is the first of a new generation of market research tools that provides huge advantages over previous tools when building your website. Among these advantages are:

• Fresh, live keywords about your chosen market straight from the web
• Latent semantic indexing of all keywords to find themes and silos
• A 3D semantic map of all keywords and websites to identify keyword clusters and competing websites
• Proprietary information helps discover valuable keywords that might be overlooked

 GARD is the acronym we use to describe the steps in using 3DMarketVision to build a new website; it stands for Gather, Assess, Refine, and Drill.

1. Gather keywords - using 3DMarketVision you can easily type in a seed keyword and then gather related websites and keywords that are fresh and live from the web without ever having been in a database.
2. Assess keywords - there are a large number of filtering options, and our proprietary keyword data lets you quickly and effectively find the best keywords for your website.
3. Refine keywords - once you have pruned down the list of keywords, latent semantic indexing allows you to identify the silos or clusters in your keyword list.
4. Drill Down - For each core keyword in each silo, create a new market that explores that silo in more depth, looking for more related keywords that you can use in your website. Once the new markets have been created, you can analyze each one just like the first market, ending up with a hierarchy of markets that can be used as a site map or blueprint for creating you website.

Let’s take a brief tour of the 3DMarketVision user interface.  There are three main areas that you will be working in.

On the left side is the market area.  A project consists of many markets, and in this area you can drop and drag markets to form a tree structure that will represent the site map of of your website when you build it. Clicking on a market in this area, causes it to be displayed in the 3D view area and in the keywords and sites tab areas.

In the middle of the screen is the 3D semantic map which shows keywords as boxes and websites as pyramids.  Keywords and websites that are similar to each other are close together in this semantic map.  For example, keywords that appear in exactly the same websites will be stacked on top of each other.

At the bottom of the screen is the keywords and sites areas.  These hold the details on each keyword and each website that is in your current market.

 

To start, let’s assume we want to build a website using “ipod” as our seed keyword.  To do this click on the “New Market from Keyword” button on the toolbar. When the dialog box pops up enter the word ipod and then click the OK button.

After 3DMarketVision downloads and processes the websites and keywords, it displays the market “ipod” in the market area, displays the 3D semantic map in the 3-D view area, and displays the keywords and websites in their tab areas.

 

 

As we can see by looking in the 3D view area, 3DMarketVision has found 435 possible keywords along with 17 unique websites.  For this example, we are only looking at the top 10 websites from the Google, MSN, and Yahoo search engines, but 3DMarketVision can use other search engines and also more sites from each search engine.

Now you know how to create a new market in 3DMarketVision.  In the next part we will start to assess the keywords that we have found in order to build themes or clusters of effective keywords.