3DMarketVision is a brand new keyword research tool that introduces many new features into the keyword research arena. Here’s some of the highlights:
1) Fresh “live” keywords pulled from active websites, not databases
When creating websites or creating PPC campaigns, it is important to have fresh keywords that keep up with the fast moving trends and interests that appear on the Web. 3DMarketVision uses real-time searches to ensure that keywords that it finds are always up to date.
2) 3D visulaization of the relationship among keywords and websites
The position of each keyword and website in the 3D view is calculated by Latent Semantic Indexing (LSI). The result that websites using the same keywords end up close together and keywords that occur in the same websites also end up close together. This provides an easy way to see what websites are competing with each other and what keywords they are competing over.
3) Clustering of keywords and websites
Often it is advantageous to concentrate on themes of related keywords when building websites or creating campaigns using tools such as Google AdWords. 3DMarketVision provides a visual means of seeing what themes are present in a market through the use of differently colored clusters. These clusters of keywords are the raw material to created themed web pages and PPC campaigns.
4) Proprietary algorithms calculate detailed supplementary data
information is calculated for each keyword such as estimated searches per day, and the grade of each keyword. Not only is standard information gathered for each keyword and site, but also proprietary algorithms are used to estimate information such as the number of searches per day of keywords. This proprietary information is further used to calculate useful measures such as relevant websites (results) divided by searches (R/S) and keyword efficiency index (KEI).
5) Easily assess the strength of competing websites
In the 3D View, clusters of websites are websites that share many synonomous words with each other and represent a group of websites clustered about a certain idea or theme. The strength of these websites can be assessed and a judgement made about whether to compete with them, or move to a less crowded part of the 3D View space when building a new website or web page.
6) Drop and drag markets to form the optimal website design
A project can hold any number of markets, which are collections of keywords and websites related to a particular phrase or group of phrases. Markets can be “shaped” by deleting irrelevant sites and keywords until just the important ones remain. These markets can then be organized into a hierarchical structure by dragging and dropping markets until a tree is formed that represents the layout of a website or ad campaign. The hierarchical structure can represent the various levels within a website such as the site itself, the various silos or segments within the site, and the articles that appear within each silo. In ad campaigns the various levels can represent the campaigns and the ad groups.
