Markets can be organized into a hierarchical structure by dragging and dropping them to form a tree that represents the layout of a website or ad campaign.
A project can hold any number of markets, which are collections of keywords and websites related to a particular phrase or group of phrases. Markets can be "shaped" by deleting irrelevant sites and keywords until just the important ones remain. These markets can then be organized into a hierarchical structure by dragging and dropping markets until a tree is formed that represents the layout of a website or ad campaign.
The hierachical structure can represent the various levels within a website such as the site itself, the various silos or segments within the site, and the articles that appear within each silo. In ad campaigns the various levels can represent the campaigns and the ad groups.
